
STOP
We partnered with STOP, a global tobacco industry watchdog, to create bold, graphic ads in English, Bengali, Indonesian and Spanish that call out the tobacco industry’s predatory practices, and speak to the ways it destroys the environment. We exceeded performance targets for all campaigns.
CW: Hayley Meyer
Modern Addiction
What You Don’t Know Is Killing Us
Hooking You One Way Or Another

These animated gifs in Bengali, Indonesian and Spanish speak to the misinformation spread by the tobacco industry. The brain image reads “Same lies, New generation.” The cigarette candy machine reads “Same lies, New target” and the vape reads “Same lies, New products.”